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WORK HISTORY

EXEMPLARY PROJECTS

CUSTOMER SEGMENTATION

How might we identify our target group?

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Background

We have identified that the company I was working for sets their goals for projects based on business KPIs. This was motivated by their inability to correctly identify and name their users and user problems.

When there is a lack of understanding of the people using a solution it puts a company at risk to develop past the users and to be unable to satisfy their actual needs. Therefore, we wanted to establish an understanding of the different user segments and identify the current user group.

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Process

  • Scientific research of learner segments

  • User interviews in key markets

  • Synthesis of over 14h of video material, endless notes, and note taking sheets

  • Development of main segments

  • Identification of sub-segments

  • Visualization of segments in Figma

  • Quantifying outcomes through surveys and log-data

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Outcome

  • 4 main user segments with 4 sub-segments

  • Segment artifacts created in Figma

EMERGENCY DATA

How might we make the emergency data accessible in case of emergency?

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Background

To be labeled as an electronic health record, the company I was working for needed to provide an emergency pass including various data points.  

The goal of this research was to establish a secure way to share data with emergency personnel within the rescue chain.

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Process

  • Creation of an experience map through desk research and interviews with emergency personnel

  • Validation of the emergency map

  • Ideation workshop with 2 concepts as an outcome

  • Concept tests with users

  • Beta testing with 150 users

  • Guerilla testing with firefighters

  • Usability testing with HCPs

  • Launch with 1000 users

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Outcome

  • User-friendly concept for data entry and consent for sharing within a software solution

  • Physical solution for secure data access through emergency personnel

INFORMATION ARCHITECTURE

How might we improve the information architecture of a webapp?

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Background

To fulfill a strict release plan, the company I was working for established in minimum amount of time an MVP that only contained the technical implementation of features. All designs, user flows, and information architecture have been developed with tech input, only. After meeting the deadline, we were able to introduce user experience into the product, starting with an improved architecture.

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Process

  • Heuristic evaluation to understand issues with the current product

  • Prioritization matrix

  • Feature map & sitemap of existing product

  • Card-sorting experiment with 15 testers

  • Usability testing of the designs

  • Create new information architecture

  • Co-create navigation labels in association workshop

  • Iteratively launch new navigation design

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Outcome

  • Tested and iterated information architecture and navigation labels
    Updated sitemap
    New navigation design

  • Updated designs, visuals
    Iterative release plan for the changes

PATIENT EXPERIENCE

How does the experience of patients in the hospital look like?

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Background

The product I was working for is positioning itself as a holistic approach for the patient journey, accompanying patients before, during, and after the hospital stay to facilitate processes and the communication with the healthcare provider. 

To gain in-depth insights into the field the product is operating in, the goal was to understand the experience of individuals throughout the entire patient journey.

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Process

  • Desk research to understand hospital journey and patient groups

  • Ethnographic study in the hospital visiting each stage of the patient journey, from admission to discharge

  • Workshop with hospital staff with a systemic approach

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Outcome

  • Visualization of the patient journey map for the team

  • Ideation workshop and prioritization of functionalities

CV

LEAD UX RESEARCH

Lingoda GmbH

Leading the UX research department and directing all research activities for the product team.

  • Strategically managing and growing the research department

  • Developing the user experience strategy at the company and identifying growth opportunities for research

  • Successfully implementing and continuously improving the research repository

  • Training, educating, and sharing best practices with the overall product and design team

  • Identifying, structuring, and executing research projects that inform the longer-term product strategy and roadmap

  • Exploration and ideation workshops according to the design thinking principle

RESEARCH EXECUTIVE HEALTHCARE

Point Blank

Execution of research projects in the field of Healthcare (Pharma and Medical Technology), including:

  • Conception of project and study design

  • Coordination with the client in the company

  • Moderation of interviews, group discussions, workshops (with physicians, nursing staff, pharmacists, patients, etc.)

  • Analysis and preparation of results reports including recommendations for action and presentation to the client

USER EXPERIENCE RESEARCHER

Bewatec Connected Care

Working in a cross-functional product team on an innovative digital solution in the health-tech sector.

  • Planning, conducting, and evaluating fundamental customer discovery research through indepth interviews and ethnography

  • Concepting, wireframing and validating new product ideas

  • Eruating and prioritizing usability issues across platforms

  • Communicating insights to internal and external stakeholders

USER EXPERIENCE RESEARCHER

Vivy GmbH

Being the only user experience researcher in an 80+ people company, with 5 product teams.

  • Establishment of the UX department within the company

  • Training designers and product managers in user experience research methods and tools

  • Autonomous conception and execution of user experience research projects

  • Conception of user flows based on insights from user testing

  • Supporting role by defining the go-to-market strategy with user and market insights

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