Kira Brauda30. Nov. 20227 Min.Getting Buy-In to UX: Action plan for successNote: In this article, UX includes all disciplines that belong to user-centered product development, among them UX research and UX...
Kira Brauda13. Okt. 20215 Min.Discussion guide - the whys and the howsWhen starting off as a UX researcher, I was thrown into the cold water. In between two sessions, my back then-manager looked at me and...
Kira Brauda9. März 20214 Min.Empathy: the basis for successful researchAs someone interviewing and interacting with so many different people, I find empathy to be the main factor for successful research. The...
Kira Brauda27. Feb. 20215 Min.Status Quo Bias: Common misperception of the mind and why it mattersDid you ever wonder, why, despite all the rational arguments pointing towards your product, people still stick with the objectively worse...